Fly Me To The Moon!

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Henri Sizaret is a specialist in strategy, marketing and commercial solutions for FMCG and luxury brands.

He is the founder of Brand Reveal, where he aims to reveal and unlock the potential of brands, big or small, centenary or new born, but always with magic and logic.

Consumer understanding and insight, exploring all that brands can offer to their audience, build solutions and deliver fresh ideas that drive real values are part of his day to day big challenges. Here is one of his latest article.

Dreaming of me, or what’s in a « vision » ?

Even if the business world is often fast paced and down to earth, great ideas and enterprises start with a founder’s dream that seems, crazy and unattainable. Think of J.F. Kennedy and his dream to go to the moon by the end of the 60’s. It certainly seemed crazy then. Today Elon Tusk wants to go to Mars… What will we say in a few years?

We also call these “visions” and can be expressed into a single sentence, easy to remember across the organization. Go to the moon. Easy. The power of these visions can transform society, build value and bring out the best in us. The methods to create visions are many and include paper board collage, writing the headline of a business paper or writing an article which describes the success story… These exercises are very powerful when conducted as a group to create a strong sense of ownership and leadership.

The definition of a vision is not the privilege of a few founders or only valid at a company level ; defining a vision is perfectly possible for a team or a brand. At Brand Reveal, when we help build a brand offer, we feel it is important to build its vision because it will trigger & shape shape growth plans, and put teams in an action mode.

But before working on plans, the ambition and mission, need to be expressed. Once defined, these pave the way for the strategy and this is where a Portfolio Strategy is likely to kick in…

Fly Me to the Moon
Fly me to the moon
Let me swing among those stars
Let me see what spring is like
On a, Jupiter and Mars
In other words, hold my hand
In other words, baby, kiss me
Fill my heart with song
Let me sing for ever more
You are all I long for
All I worship and adore
In other words, please be true
In other words, I love you
Why don’t you fill my heart with song
Let me swing for ever more
Because you are all I long for
All I worship and i adore
In other words, please be true
In other words, in other words
I, I love, you

If you need Strategy, Marketing, Development consulting you can contact my former Marketing Director that I highly highly recommend.

Henri Sizaret
brand reveal
t. (+351) 913 779 822
skp. henri_sizaret 

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